ORIGINAL NEW YORK SELTZER BIO


This Bio was written in 1990 when Randy was honored Man Of The Year By the 500 Club for the City Of Hope.

Randy Miller is more than just a young and savvy entrepreneur. He's more than just the President of Original New York Seltzer; Randy is also a professionally trained stunt man, a trainer and breeder of exotic cats - big cats like Bengal tigers, lions, cougars and black panthers, and a race car driver in the NHRA circuit as well as a driver of a rocket funny car able to do 400 miles per hour in the quarter mile. Amazingly, he has brought all areas of excellence together in Original New York Seltzer, the company he has co-founded with his father Alan.

Randy was born in Anaheim, California. Father, Alan Miller, then an engineer with TRW, was transferred to Houston when he was four and so Randy grew up in Texas. At eight he was starring on a junior hockey team that won a state championship; at twelve he was competing as a bull-rider in junior rodeos; at 13 he was racing in motorcrosses across the Texas countryside.

In 1978, at 14, Randy moved back to Los Angeles and attended Beverly Hills High. He was an average student, still interested in motorbikes and sports, and found himself in love with California.

While in high school, Randy pursued a California variant of the American dream: he trained as a stunt man for a stunt action team to work in the motion picture
business, learning to do falls and becoming proficient at stunts with cars,
motorcycles, horseback, staged attacks with exotic animals, and high falls. However, in the interim, something more exciting came along.

Immediately after high school, at 17, Randy joined his father and together they plunged themselves into reviving the family seltzer business. Using the natural flavors of the original recipe, Alan and Randy used the same bottling plant as did the original Jake Miller at the turn of the century.

Because Alan continued working his other job to keep cash flow while they got started, Randy carried most of the weight on the production end. He lined up and worked with the distributors, expanded the route by obtaining new accounts, and made all the deliveries. By the second year, Randy was working thirteen-hour days to keep up with the demand. There was an enormous surge of success, but they continued doing everything themselves.

The company's turning point came in its third year, when beer wholesalers began carrying Original New York Seltzer. Sales soared from $150,000.00 in 1986 to $100,000,000.00

In 1987. As sales took off, the father-son team finally saw enough income to promote Original New York Seltzer. For a 30-second commercial which he directed and produced for MTV, Randy leaped 10 stories off Los Angeles' Le Mondrian Hotel to draw attention to the product. In magazine and television features he appears with various members of his animal collection.

Randy Miller was on the fast track which routinely earned him high rankings on entrepreneurial Top ten list. In 1988 Randy Miller and Michael Dell were neck and neck for the number one slot on the ACE top 100.

The skills he's had to learn along the way are those usually found in executives two or three times his age. "From 17 on, " he says, "I've had to deal with people who've been in the business twenty or thirty ears. I go into meetings with major corporate executives, and run a lot of those meetings". It's a job that generates a lot of stress! Randy's chief outlet is working out and pursuing his outside interests - one of which is breeding exotic felines. Randy is currently in the middle of building a compound which will house his breeding clinic, where he will raise rare and common species such as snow leopards, and panthers. "I grew up around animals in Texas," Randy recalls. "I was raising birds of prey when I was twelve, broad-tailed hawks and re-tailed hawks. So this isn't really a complete departure."

As a sideline that introduces Original New York Seltzer to the youth market, Randy co-founded the Soda Pop Club, a Hollywood-based private social club which sponsors non-alcoholic parties for teenage actors. The club held its' opening party on September 28, 1986 in Hollywood and due to the huge success and incredible response, parties continue to be held each month with a different theme.

Randy Miller and Original New York Seltzer have created a popular organization forcelebrity teenagers to enjoy themselves with non-alcoholic refreshments.



   

        LIFESTYLES OF THE RICH & FAMOUS

 

 

 

Web Hosting Companies